Petco Reddy Shop In Shop

Reddy Let’s Go was developed from the ground up—starting with the name and evolving into a full lifestyle brand and in-store experience. This was a highly collaborative effort, focused on creating a brand where a passion for dogs meets a commitment to quality. Every element, from product design to packaging to retail expression, was crafted to support durable, joyful play experiences. Reddy fills a gap in the market with innovation, safety, and personality that resonates with both pets and their people. The result is more than a brand—it’s a vibrant community built around the love of dogs and the moments we share with them.