Wholehearted

The Wholehearted brand was built from the ground up to reflect the belief that pets are family. From thoughtfully crafted food and treats to the packaging design, every detail communicates care, quality, and authenticity. We created a cohesive brand experience across digital platforms, packaging, and in-store environments—bringing warmth, trust, and clarity to every customer touchpoint. The visual identity and storytelling were designed to feel natural, modern, and deeply connected to pet wellness. The result is a brand that feels personal, heartfelt, and purpose-driven—just like the bond between people and their pets.